Let's assume that you have completed all the deficiencies required to set up an online sales site and make online sales by working for a long time, and that you have also made your first sale. Now setting up an online sales site has gone beyond a plan for you and has been realized.
However, since the intensity in the early days has decreased and you are taking care of other issues, you may find that things are not going as you thought when you focus on online sales figures. Online sales figures may not be as high as you think, and setting up an online sales site may not seem like as profitable a business as you think. Many entrepreneurs who set up an online sales site cannot wait patiently at this point and may even despair and even close their e-commerce site. So how can you figure out where you made a mistake before the situation gets to this point? Here are the 7 most common mistakes that people who want to set up an online sales site make…
1. Complex paying process complex pay processes are one of the main reasons that negatively affect sales on e-commerce sites. According to research, the more steps required to pay on an online sales site, the lower the percentage of consumers choosing that site. For this reason, it is useful to keep the paying part as simple as possible to keep the sales figures of the online sales site you want to set up high.
2. The in-site search option that does not work Decently The fact that potential buyers who visit the site cannot easily reach the product they are looking for can also negatively affect sales. You can use detailed search filters on your e-commerce site to make it easier for visitors to find the product they are specifically looking for Decently. For this, using e-commerce themes and designs that work smoothly and are suitable for your product range can give you an advantage.
3. Poor quality product photos The fact that the product photos you sell on your online sales site are poor quality and incomprehensible may cause consumers to prefer sites where the images are better. For this reason, you need to pay attention to using high-quality visuals on your e-commerce site in order to present the products you are marketing to buyers in the best possible way.
4. Insufficient product descriptions The fact that the products offered for sale cannot be explained correctly and clearly enough to potential buyers also causes low sales percentages. Nowadays, many of the online shopping users are doing quite extensive research about the product they are looking for, and detailed product descriptions can increase the percentage of e-commerce sites being preferred. For this reason, entrepreneurs who want to set up an online sales site need to do a detailed study on product descriptions. How do you describe the product to a customer visiting your sales store, how do you emphasize its features. You should do the same within the online sales site.
5. Pay options are limited There are many secure ways to pay on the Internet. Paying paid by credit card While some users prefer to pay by credit card, some users may prefer prepayment-based systems such as “PayPal”. The e-commerce paying options you offer can help you expand the range of customers. You can increase the sales of your e-commerce site by ensuring that popular pay options used on the Internet are available on your site.
6. Failure to disclose shipping charges correctly Before the sale takes place, the fact that the shipping costs reflected in the product prices are not stated clearly enough may undermine the confidence in your site. Users want to clearly see the price they need to pay before purchasing the product. An increase in the figure paid due to shipping costs that are not stated clearly enough may lead to a decrease in sales.
7. Incomplete and inadequate e-commerce site If you want to set up an online sales site and earn income from e-commerce, you can be successful by avoiding the 6 basic mistakes we mentioned above. But if you have an incomplete and insufficient e-commerce site, you may not be able to correct both of these errors. In addition, most importantly, you should choose a good e-commerce software to use your team's workforce efficiently and to be able to work more actively.
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